top of page

1. iheartblob - Mixed Reality Design Agency

iheartblob is an augmented reality research start up, where we explore the notions of architectural concepts through the aid of emergent technologies. iheartblob was founded in 2016 by Aleksandra Belitskaja, Ben Janes and Shaun McCallum as an Instagram gallery, and now it grew into a small company, working on XR projects, museum commissions, installations and publications.

2. noodlefeed - public art installation with Augmented Reality application

Our senses are no longer confined by the physical world. This is the installation of a physical object and our collective digital sense of place. The colourful forms and tangible nature of the ‘noodles’ attracts attention of the visitors! The rough matte texture of recycled sailcloth contrasts with the soft, springy cushioning of the objects and invites visitors to move them into chairs, beds and shelters. An Augmented Reality App lets visitors leave digital traces of their time at the installation: photos, stories and drawings that can be seen by other users in physical space. This is a place that goes beyond physical senses and creates a shared augmented reality environment where people can interact in new ways and consider that the world is much more than we perceive.

3. Spray Concrete Cave construction with the aid of Augmented Reality

This project is a case study for manufacturing dome structure through the aid of Augmented Reality. 1. create digital model 2. set posts and hang fabric 3. take photogrammetry of fabric and do structure analysis on it 4. take new information to AR and overlay with physical model 5. make adjustments and spray concrete until structurally solid