Metlife

Tormented and mocked, the 1963, Pan Am icon stands as a punching bag for Hollywood’s distortion and destruction within New York City.

Now, Metlife, stands as an outdated, exploited, almost vulnerable structure wherein Hollywood presents the buildings weakness yet its importance through the destruction, mutation and exaggeration of its presence. Therein, this proposal stands as a satirical remark towards the show business ethos where instead of being the brunt of CGI explosive taunts, the building embraces its past, its future and its torment through an expressive skin indicative of it’s Hollywood present.

Produced in collaboration with Shaun McCallum.